{"id":37690,"date":"2025-01-09T09:30:48","date_gmt":"2025-01-09T09:30:48","guid":{"rendered":"https:\/\/www.theconservative.online\/zacina-nova-trumpova-era-konci-era-tradicnich-medii"},"modified":"2025-01-09T09:30:48","modified_gmt":"2025-01-09T09:30:48","slug":"zacina-nova-trumpova-era-konci-era-tradicnich-medii","status":"publish","type":"post","link":"https:\/\/www.theconservative.online\/cs\/zacina-nova-trumpova-era-konci-era-tradicnich-medii","title":{"rendered":"Za\u010d\u00edn\u00e1 nov\u00e1 Trumpova \u00e9ra, kon\u010d\u00ed \u00e9ra tradi\u010dn\u00edch m\u00e9di\u00ed"},"content":{"rendered":"

Dne 20. ledna 2025 slo\u017e\u00ed Donald Trump p\u0159\u00edsahu jako 47. prezident Spojen\u00fdch st\u00e1t\u016f a po v\u00edt\u011bzstv\u00ed ve volb\u00e1ch v roce 2024 zah\u00e1j\u00ed sv\u00e9 druh\u00e9 funk\u010dn\u00ed obdob\u00ed. Slavnostn\u00ed ceremoni\u00e1l, zn\u00e1m\u00fd jako Den inaugurace, se bude konat ve Washingtonu, p\u0159edev\u0161\u00edm v Kapitolu USA. Ofici\u00e1ln\u011b tak za\u010dne nov\u00e1 Trumpova \u00e9ra pro Ameriku a sv\u011bt a asi nen\u00ed n\u00e1hodou, \u017ee se shoduje s t\u00edm, co se zd\u00e1 b\u00fdt za\u010d\u00e1tkem \u00fapadku \u00e9ry tradi\u010dn\u00edch m\u00e9di\u00ed. Podle pr\u016fzkumu agentury Gallup<\/a> zve\u0159ejn\u011bn\u00e9ho m\u011bs\u00edc p\u0159ed posledn\u00edmi prezidentsk\u00fdmi volbami v USA d\u016fv\u011bra Ameri\u010dan\u016f v tradi\u010dn\u00ed m\u00e9dia neust\u00e1le kles\u00e1. Ameri\u010dan\u00e9 nad\u00e1le zaznamen\u00e1vaj\u00ed rekordn\u00ed pokles d\u016fv\u011bry v m\u00e9dia, p\u0159i\u010dem\u017e 31 % z nich vyj\u00e1d\u0159ilo „velkou“ nebo „p\u0159im\u011b\u0159enou“ d\u016fv\u011bru v to, \u017ee m\u00e9dia informuj\u00ed o zpr\u00e1v\u00e1ch „\u00fapln\u011b, p\u0159esn\u011b a spravedliv\u011b“, co\u017e je podobn\u011b jako loni 32 %. D\u016fv\u011bra Ameri\u010dan\u016f v m\u00e9dia – jako jsou noviny, televize a rozhlas – v roce 2016<\/a> klesla na 32 procent<\/a>, \u010d\u00edm\u017e se zopakoval lo\u0148sk\u00fd<\/a> pokles. Ji\u017e t\u0159et\u00edm rokem po sob\u011b v\u00edce dosp\u011bl\u00fdch Ameri\u010dan\u016f m\u00e9di\u00edm v\u016fbec ned\u016fv\u011b\u0159uje (36 %), ne\u017e jim d\u016fv\u011b\u0159uje hodn\u011b nebo docela. Dal\u0161\u00edch 33 % Ameri\u010dan\u016f vyjad\u0159uje „ur\u010ditou“ d\u016fv\u011bru.
\nPodle v\u00fdsledk\u016f pr\u016fzkumu men\u0161ina Ameri\u010dan\u016f pln\u011b d\u016fv\u011b\u0159uje m\u00e9di\u00edm, \u017ee poskytuj\u00ed p\u0159esn\u00e9 a objektivn\u00ed zpr\u00e1vy. \u00dadaje ukazuj\u00ed na trval\u00fd pokles oproti p\u0159edchoz\u00edm desetilet\u00edm, kdy mnoho ob\u010dan\u016f vn\u00edm\u00e1 ve zpravodajstv\u00ed vliv politick\u00fdch nebo ekonomick\u00fdch z\u00e1jm\u016f. P\u0159\u00ed\u010din ned\u016fv\u011bry je mnoho a jsou slo\u017eit\u00e9, p\u0159edev\u0161\u00edm stranickost: roz\u0161\u00ed\u0159il se n\u00e1zor, \u017ee m\u00e9dia se stav\u00ed na politickou stranu, co\u017e p\u0159isp\u00edv\u00e1 k v\u011bt\u0161\u00ed polarizaci, zat\u00edmco d\u016fraz na poutav\u00e9 titulky, kter\u00e9 maj\u00ed p\u0159il\u00e1kat div\u00e1ky, \u010dasto sni\u017euje kvalitu \u017eurnalistiky na \u00fakor senzacechtivosti.
\nPr\u016fzkumy ukazuj\u00ed, \u017ee Ameri\u010dan\u00e9 st\u00e1le v\u00edce ned\u016fv\u011b\u0159uj\u00ed mainstreamov\u00fdm m\u00e9di\u00edm. Ob\u010dan\u00e9 jsou st\u00e1le v\u00edce p\u0159esv\u011bd\u010deni, \u017ee prakticky v\u0161echny zpr\u00e1vy, kter\u00e9 jsou jim p\u0159edkl\u00e1d\u00e1ny, jsou bu\u010f vymy\u0161len\u00e9, nebo p\u0159ehnan\u00e9, aby podpo\u0159ily levicovou agendu. Groteskn\u00ed odm\u00edt\u00e1n\u00ed Joea Bidena, Kamaly Harrisov\u00e9 a demokrat\u016f ze strany m\u00e9di\u00ed b\u011bhem Bidenova prezidentstv\u00ed a jejich role propagandist\u016f b\u011bhem kampan\u011b v roce 2024 tuto mentalitu ve v\u011bt\u0161in\u011b voli\u010d\u016f natrvalo upevnily.
\nJe p\u0159edv\u00eddateln\u00e9, \u017ee od 5. listopadu 2024 klesla<\/a> sledovanost MSNBC v hlavn\u00edm vys\u00edlac\u00edm \u010dase o 53 %<\/a> a CNN o 47 %. Sledovanost ve\u010dern\u00edch zpr\u00e1v t\u00e9to stanice nad\u00e1le kles\u00e1, od roku 1990 o 50 %,<\/a> tedy o<\/a> 20 milion\u016f div\u00e1k\u016f. Mezit\u00edm pokra\u010duje voln\u00fd p\u00e1d n\u00e1kladu novin, kter\u00e9 od roku 1990 ztratily t\u00e9m\u011b\u0159 70 %,<\/a> tj. 41 milion\u016f \u010dten\u00e1\u0159\u016f. (Pro srovn\u00e1n\u00ed, po\u010det obyvatel USA se od roku 1990 zv\u00fd\u0161il o t\u00e9m\u011b\u0159 90 milion\u016f). D\u00edky inovativn\u00ed taktice kampan\u011b Donalda Trumpa, kter\u00e1 se spol\u00e9hala t\u00e9m\u011b\u0159 v\u00fdhradn\u011b na online platformy. T\u00e9m\u011b\u0159 sv\u011btsk\u00e1 nadvl\u00e1da tzv. tradi\u010dn\u00edch m\u00e9di\u00ed skon\u010dila s prezidentsk\u00fdmi volbami v roce 2024. Znamenalo to tak\u00e9 konec jejich role ideologick\u00fdch podporovatel\u016f a propagandistick\u00fdch n\u00e1stroj\u016f st\u00e1le radik\u00e1ln\u011bj\u0161\u00ed americk\u00e9 levice a Demokratick\u00e9 strany. <\/p>\n

Anal\u00fdza: v kampani p\u0159ed volbami v roce 2024 dominovali influence\u0159i politick\u00fdch informac\u00ed Podle anal\u00fdzy<\/a> Pew Research Center p\u0159ibli\u017en\u011b 20 % Ameri\u010dan\u016f – s v\u00fdrazn\u011b vy\u0161\u0161\u00edm pod\u00edlem mezi lidmi mlad\u0161\u00edmi 30 let (37 %) – tvrd\u00ed, \u017ee pravideln\u011b z\u00edsk\u00e1vaj\u00ed zpr\u00e1vy od influencer\u016f p\u016fsob\u00edc\u00edch na soci\u00e1ln\u00edch s\u00edt\u00edch. Tito tv\u016frci obsahu se vyskytuj\u00ed p\u0159ev\u00e1\u017en\u011b na popul\u00e1rn\u00ed soci\u00e1ln\u00ed s\u00edti X, kde se jich koncentruje 85 %. Mnoz\u00ed z nich v\u0161ak vyu\u017e\u00edvaj\u00ed i dal\u0161\u00ed platformy, jako je Instagram (pou\u017e\u00edv\u00e1 jej 50 % z nich) a YouTube (44 %). Influencer\u016f, kte\u0159\u00ed se otev\u0159en\u011b ozna\u010duj\u00ed za p\u0159\u00edznivce Republik\u00e1nsk\u00e9 strany, konzervativce nebo Donalda Trumpa, je 27 %, co\u017e je o n\u011bco v\u00edce ne\u017e t\u011bch, kte\u0159\u00ed se ozna\u010duj\u00ed za demokraty, progresivisty nebo p\u0159\u00edznivce Kamaly Harrisov\u00e9, kter\u00fdch je 21 %. V\u011bt\u0161ina t\u011bchto influencer\u016f (63 %) jsou mu\u017ei a 77 % z nich nem\u00e1 \u017e\u00e1dn\u00e9 p\u0159\u00edm\u00e9 spojen\u00ed nebo zku\u0161enosti se zpravodajsk\u00fdmi organizacemi. Mezi Ameri\u010dany, kte\u0159\u00ed z\u00edsk\u00e1vaj\u00ed informace od influencer\u016f na soci\u00e1ln\u00edch s\u00edt\u00edch, se v\u011bt\u0161ina (65 %) domn\u00edv\u00e1, \u017ee jim pomohli objasnit aktu\u00e1ln\u00ed d\u011bn\u00ed a ob\u010dansk\u00e9 ot\u00e1zky. Sedm z deseti nav\u00edc tvrd\u00ed, \u017ee informace, kter\u00e9 z\u00edsk\u00e1vaj\u00ed od influencer\u016f, se alespo\u0148 \u010d\u00e1ste\u010dn\u011b li\u0161\u00ed od t\u011bch, kter\u00e9 z\u00edsk\u00e1vaj\u00ed z jin\u00fdch zdroj\u016f. Mnohem m\u00e9n\u011b \u010dast\u00fd (31 %) je pocit osobn\u00edho spojen\u00ed s influencerem. V\u011bt\u0161ina zpravodajsk\u00fdch influencer\u016f analyzovan\u00fdch v t\u00e9to studii pou\u017e\u00edv\u00e1 jako svou hlavn\u00ed platformu X – 85 % z nich m\u00e1 \u00fa\u010det, zat\u00edmco 50 % pou\u017e\u00edv\u00e1 Instagram, druhou nejobl\u00edben\u011bj\u0161\u00ed platformu. Z\u00e1rove\u0148 je b\u011b\u017en\u00e9, \u017ee influence\u0159i jsou p\u0159\u00edtomni na v\u00edce platform\u00e1ch, aby roz\u0161\u00ed\u0159ili sv\u00e9 publikum: p\u0159ibli\u017en\u011b dv\u011b t\u0159etiny zkouman\u00fdch zpravodajsk\u00fdch influencer\u016f jsou aktivn\u00ed na v\u00edce ne\u017e jedn\u00e9 platform\u011b a 27 % je p\u0159\u00edtomno na p\u011bti a v\u00edce webech.
\nMnoho influencer\u016f tak\u00e9 \u0161\u00ed\u0159\u00ed sv\u016fj obsah prost\u0159ednictv\u00edm podcast\u016f (34 %) nebo newsletter\u016f (22 %).
\nVliv digit\u00e1ln\u00edho vlivu dos\u00e1hl v prezidentsk\u00fdch volb\u00e1ch v USA v roce 2024 nov\u00fdch rozm\u011br\u016f. Kampan\u011b Donalda Trumpa a Kamaly Harrisov\u00e9 sn\u00ed\u017eily svou z\u00e1vislost na tradi\u010dn\u00edch m\u00e9di\u00edch a m\u00edsto toho se spol\u00e9haly na spolupr\u00e1ci s influencery, aby oslovily r\u016fznorod\u00e9 a digit\u00e1ln\u011b zdatn\u00e9 voli\u010de. Ob\u011b kampan\u011b, od tv\u016frc\u016f TikToku po youtubery a podcastery, rozpoznaly strategickou hodnotu zapojen\u00ed jednotlivc\u016f, kte\u0159\u00ed mohou komunikovat p\u0159\u00edm\u011bji a efektivn\u011bji ne\u017e prost\u0159ednictv\u00edm tradi\u010dn\u00edch medi\u00e1ln\u00edch kan\u00e1l\u016f. Trumpova kampa\u0148 zintenzivnila c\u00edlen\u00e9 vyu\u017e\u00edv\u00e1n\u00ed influencer\u016f a spolupracovala s podcastery a streamery, kte\u0159\u00ed m\u011bli velk\u00e9 mno\u017estv\u00ed p\u0159\u00edznivc\u016f a d\u016fv\u011bryhodn\u00e9 vztahy se sv\u00fdm publikem. \u00da\u010dast\u00ed v dlouh\u00fdch debat\u00e1ch na \u0161iroce sledovan\u00fdch platform\u00e1ch, jako je Impaulsive s Loganem Paulem a This Past Weekend s Theo Von, Trump upevnil spojen\u00ed se svou voli\u010dskou z\u00e1kladnou. Tato setk\u00e1n\u00ed, kter\u00e1 \u010dasto trvala cel\u00e9 hodiny, umo\u017enila div\u00e1k\u016fm poc\u00edtit s Trumpem osobn\u011bj\u0161\u00ed vztah, kter\u00fd p\u0159ekra\u010doval omezen\u00ed klasick\u00fdch p\u0159edvolebn\u00edch reklam nebo kr\u00e1tk\u00fdch medi\u00e1ln\u00edch prohl\u00e1\u0161en\u00ed. Trumpova strategie vn\u00edmala influencery nikoli jako pouh\u00e9 p\u0159isp\u011bvatele, ale jako kl\u00ed\u010dov\u00e9 partnery, vyu\u017e\u00edvala jejich kulturn\u00edho vlivu a nab\u00edzela jim exkluzivn\u00ed p\u0159\u00edstup do z\u00e1kulis\u00ed kampan\u011b. Tv\u016frci jako Nelk Boys se nejen \u00fa\u010dastnili akc\u00ed, ale byli pozv\u00e1ni na palubu jeho soukrom\u00e9ho letadla a vytv\u00e1\u0159eli nezapomenuteln\u00e9 momenty, kter\u00e9 sd\u00edleli s miliony sleduj\u00edc\u00edch.<\/p>\n

Tento p\u0159\u00edm\u00fd p\u0159\u00edstup prom\u011bnil influencery v autentick\u00e9 podporovatele, kte\u0159\u00ed byli osobn\u011b spojeni s \u00fasp\u011bchem kampan\u011b, a dos\u00e1hl tak \u00farovn\u011b anga\u017eovanosti, kter\u00e9 bylo obt\u00ed\u017en\u00e9 dos\u00e1hnout p\u0159i form\u00e1ln\u011bj\u0161\u00edch nebo pl\u00e1novan\u00fdch interakc\u00edch.
\nTradi\u010dn\u00ed m\u00e9dia a novin\u00e1\u0159i by m\u011bli v\u011bnovat pozornost zm\u011bn\u00e1m v d\u016fv\u011b\u0159e lid\u00ed. Pokud d\u016fv\u011bra ve zpravodajstv\u00ed z\u016fstane tak n\u00edzk\u00e1 jako v posledn\u00edch desetilet\u00edch, je pochopen\u00ed role influencer\u016f kl\u00ed\u010dov\u00e9 pro pochopen\u00ed toho, jak lid\u00e9 z\u00edsk\u00e1vaj\u00ed informace. Z\u00edsk\u00e1n\u00ed d\u016fv\u011bry ve\u0159ejnosti bude vy\u017eadovat transparentn\u00ed a odpov\u011bdn\u00fd p\u0159\u00edstup, kter\u00fd dok\u00e1\u017ee reagovat na po\u017eadavky m\u011bn\u00edc\u00edho se informa\u010dn\u00edho prost\u0159ed\u00ed. Prezident Trump se chyst\u00e1 slo\u017eit p\u0159\u00edsahu. Spojen\u00e9 st\u00e1ty nad\u00e1le trp\u00ed kriz\u00ed d\u016fv\u011bry v mnoho instituc\u00ed, v\u010detn\u011b feder\u00e1ln\u00ed vl\u00e1dy, jej\u00edch t\u0159\u00ed slo\u017eek a t\u011bch, kte\u0159\u00ed zast\u00e1vaj\u00ed ve\u0159ejn\u00e9 funkce nebo se o n\u011b uch\u00e1zej\u00ed. Jak jsme nav\u00edc vid\u011bli, d\u016fv\u011bra v m\u00e9dia je na historick\u00e9m minimu. Jedin\u00fdmi institucemi, kter\u00fdm d\u016fv\u011b\u0159uje v\u00edce ne\u017e polovina dosp\u011bl\u00fdch Ameri\u010dan\u016f, jsou m\u00edstn\u00ed a st\u00e1tn\u00ed samospr\u00e1vy a Ameri\u010dan\u00e9 jako celek. Trump to bude moci napravit, po\u010d\u00ednaje opat\u0159en\u00edmi k zaji\u0161t\u011bn\u00ed transparentnosti instituc\u00ed prost\u0159ednictv\u00edm ji\u017e ozn\u00e1men\u00e9ho p\u0159elomov\u00e9ho pl\u00e1nu na zefektivn\u011bn\u00ed byrokracie. V r\u00e1mci \u0161ir\u0161\u00edho r\u00e1mce pro o\u017eiven\u00ed ob\u010dansk\u00e9 participace povede konstruktivn\u00ed dialog s m\u00e9dii a online platformami. Mezit\u00edm, co pokra\u010duje \u00fapadek tradi\u010dn\u00edch m\u00e9di\u00ed v oblasti politick\u00fdch informac\u00ed a kampan\u00ed, se nov\u00e9 politick\u00e9 boji\u0161t\u011b st\u00e1v\u00e1 digit\u00e1ln\u00edm, neform\u00e1ln\u00edm a osobn\u00edm. Kandid\u00e1ti zji\u0161\u0165uj\u00ed, \u017ee autentick\u00e9, nefiltrovan\u00e9 sd\u011blen\u00ed m\u00e1 nejlep\u0161\u00ed ohlas, pokud poch\u00e1z\u00ed od zn\u00e1m\u00e9 tv\u00e1\u0159e na displeji telefonu, co\u017e pom\u00e1h\u00e1 ud\u00e1vat t\u00f3n tomu, co bude pravd\u011bpodobn\u011b trvale zm\u011bn\u011bnou podobou kampan\u00ed v americk\u00e9 politice. <\/p>\n","protected":false},"excerpt":{"rendered":"

Dne 20. ledna 2025 slo\u017e\u00ed Donald Trump p\u0159\u00edsahu jako 47. prezident Spojen\u00fdch st\u00e1t\u016f a po v\u00edt\u011bzstv\u00ed ve volb\u00e1ch v roce 2024 zah\u00e1j\u00ed sv\u00e9 druh\u00e9 funk\u010dn\u00ed obdob\u00ed. Slavnostn\u00ed ceremoni\u00e1l, zn\u00e1m\u00fd jako Den inaugurace, se bude konat ve Washingtonu, p\u0159edev\u0161\u00edm v Kapitolu USA. Ofici\u00e1ln\u011b tak za\u010dne nov\u00e1 Trumpova \u00e9ra pro Ameriku a sv\u011bt a asi nen\u00ed n\u00e1hodou, […]<\/p>\n","protected":false},"author":54,"featured_media":37674,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[158],"tags":[],"editorial-positions":[42],"regions":[367],"types":[449],"class_list":["post-37690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politika","editorial-positions-focus","regions-usa-cs","types-opinion-cs"],"yoast_head":"\nZa\u010d\u00edn\u00e1 nov\u00e1 Trumpova \u00e9ra, kon\u010d\u00ed \u00e9ra tradi\u010dn\u00edch m\u00e9di\u00ed - The Conservative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theconservative.online\/cs\/zacina-nova-trumpova-era-konci-era-tradicnich-medii\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za\u010d\u00edn\u00e1 nov\u00e1 Trumpova \u00e9ra, kon\u010d\u00ed \u00e9ra tradi\u010dn\u00edch m\u00e9di\u00ed - The Conservative\" \/>\n<meta property=\"og:description\" content=\"Dne 20. ledna 2025 slo\u017e\u00ed Donald Trump p\u0159\u00edsahu jako 47. prezident Spojen\u00fdch st\u00e1t\u016f a po v\u00edt\u011bzstv\u00ed ve volb\u00e1ch v roce 2024 zah\u00e1j\u00ed sv\u00e9 druh\u00e9 funk\u010dn\u00ed obdob\u00ed. Slavnostn\u00ed ceremoni\u00e1l, zn\u00e1m\u00fd jako Den inaugurace, se bude konat ve Washingtonu, p\u0159edev\u0161\u00edm v Kapitolu USA. 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