{"id":51216,"date":"2026-02-25T23:08:51","date_gmt":"2026-02-25T23:08:51","guid":{"rendered":"https:\/\/www.theconservative.online\/italie-bude-v-roce-2025-lidrem-evropskeho-cestovniho-ruchu-s-479-miliony-prenocovani"},"modified":"2026-02-25T23:08:51","modified_gmt":"2026-02-25T23:08:51","slug":"italie-bude-v-roce-2025-lidrem-evropskeho-cestovniho-ruchu-s-479-miliony-prenocovani","status":"publish","type":"post","link":"https:\/\/www.theconservative.online\/cs\/italie-bude-v-roce-2025-lidrem-evropskeho-cestovniho-ruchu-s-479-miliony-prenocovani","title":{"rendered":"It\u00e1lie bude v roce 2025 l\u00eddrem evropsk\u00e9ho cestovn\u00edho ruchu s 479 miliony p\u0159enocov\u00e1n\u00ed"},"content":{"rendered":"<h2>Rekordn\u00ed r\u016fst, rostouc\u00ed zahrani\u010dn\u00ed popt\u00e1vka a digit\u00e1ln\u00ed transformace m\u011bn\u00ed definici cestovn\u00edho ruchu v zemi<\/h2>\n<p>It\u00e1lie se v roce 2025 stala nejlep\u0161\u00ed evropskou turistickou destinac\u00ed, dos\u00e1hla nov\u00fdch rekord\u016f a upevnila sv\u00e9 postaven\u00ed v \u010dele cestovn\u00edho ruchu na kontinentu. Podle nejnov\u011bj\u0161\u00ed zpr\u00e1vy Observato\u0159e cestovn\u00edho ruchu Visit Italy, kter\u00e1 byla p\u0159edstavena b\u011bhem veletrhu BIT &#8211; Borsa Internazionale del Turismo 2026, zaznamenala zem\u011b v roce 2025 479,3 milionu p\u0159enocov\u00e1n\u00ed, co\u017e p\u0159edstavuje 2,3% n\u00e1r\u016fst oproti p\u0159edchoz\u00edmu roku. Celkov\u00fd po\u010det p\u0159\u00edjezd\u016f dos\u00e1hl odhadem 146,3 milionu, co\u017e p\u0159edstavuje siln\u00fd meziro\u010dn\u00ed n\u00e1r\u016fst o 4,7 %.  <\/p>\n<p>Tato \u010d\u00edsla nejen\u017ee p\u0159ekon\u00e1vaj\u00ed rekord z roku 2024, ale tak\u00e9 It\u00e1lii pevn\u011b stav\u00ed na prvn\u00ed m\u00edsto v evropsk\u00e9m \u017eeb\u0159\u00ed\u010dku cestovn\u00edho ruchu. Zem\u011b z\u00e1rove\u0148 zaznamenala nejvy\u0161\u0161\u00ed m\u00edru nasycen\u00ed turist\u016f na kontinentu. B\u011bhem letn\u00ed sez\u00f3ny dos\u00e1hla m\u00edra obsazenosti 40 % a p\u0159edstihla tak \u0160pan\u011blsko (38,5 %), Francii (37,2 %) a \u0158ecko (36,8 %).  <\/p><div class='related_content'><span>RELATED<\/span><ul><li><a href='https:\/\/www.theconservative.online\/cs\/eu-spousti-uplny-system-vstupu-vystupu-digitalni-revize-hranicnich-kontrol'>EU spou\u0161t\u00ed \u00fapln\u00fd syst\u00e9m vstupu\/v\u00fdstupu: Digit\u00e1ln\u00ed revize hrani\u010dn\u00edch kontrol<\/li><\/a><li><a href='https:\/\/www.theconservative.online\/cs\/italie-prekonala-cil-eu-v-oblasti-predcasneho-ukoncovani-skolni-dochazky-o-pet-let-drive'>It\u00e1lie p\u0159ekonala c\u00edl EU v oblasti p\u0159ed\u010dasn\u00e9ho ukon\u010dov\u00e1n\u00ed \u0161koln\u00ed doch\u00e1zky o p\u011bt let d\u0159\u00edve<\/li><\/a><li><a href='https:\/\/www.theconservative.online\/cs\/libanon-primeri-ktere-neni'>Libanon, p\u0159\u00edm\u011b\u0159\u00ed, kter\u00e9 nen\u00ed<\/li><\/a><\/ul><\/div>\n<h3>Zahrani\u010dn\u00ed cestuj\u00edc\u00ed jsou hnac\u00ed silou r\u016fstu<\/h3>\n<p>Jednou z nejv\u00fdznamn\u011bj\u0161\u00edch struktur\u00e1ln\u00edch zm\u011bn, na kterou zpr\u00e1va upozor\u0148uje, je zm\u011bna slo\u017een\u00ed popt\u00e1vky. Zahrani\u010dn\u00ed cestuj\u00edc\u00ed nyn\u00ed tvo\u0159\u00ed v\u00edce ne\u017e 55 % celkov\u00fdch turistick\u00fdch tok\u016f, zat\u00edmco dom\u00e1c\u00ed cestovn\u00ed ruch vykazuje zn\u00e1mky zpomalen\u00ed. <\/p>\n<p>P\u0159i bli\u017e\u0161\u00edm pohledu na t\u0159et\u00ed \u010dtvrtlet\u00ed je tento trend jasn\u011b patrn\u00fd: po\u010det zahrani\u010dn\u00edch p\u0159\u00edjezd\u016f se zv\u00fd\u0161il o 1,6 % a po\u010det p\u0159enocov\u00e1n\u00ed o 3,9 %, zat\u00edmco po\u010det italsk\u00fdch p\u0159\u00edjezd\u016f klesl o 3,9 % a po\u010det dom\u00e1c\u00edch p\u0159enocov\u00e1n\u00ed se sn\u00ed\u017eil o 1 %. Tato rostouc\u00ed z\u00e1vislost na mezin\u00e1rodn\u00edch trz\u00edch pos\u00edlila v\u00e1hu glob\u00e1ln\u00ed popt\u00e1vky, zejm\u00e9na ve velk\u00fdch m\u011bstech a ikonick\u00fdch destinac\u00edch. <\/p>\n<p>Zahrani\u010dn\u00ed n\u00e1v\u0161t\u011bvn\u00edci se tak\u00e9 zdr\u017euj\u00ed d\u00e9le a utr\u00e1cej\u00ed v\u00edce. Pr\u016fm\u011brn\u00e1 d\u00e9lka pobytu se zv\u00fd\u0161ila na 3,6 noci a pr\u016fm\u011brn\u00e1 \u00fatrata na jednoho cestovatele dos\u00e1hla 930 eur. Celkov\u011b zahrani\u010dn\u00ed cestovn\u00ed ruch vygeneroval v\u00fddaje ve v\u00fd\u0161i v\u00edce ne\u017e 60 miliard eur. Tato \u010d\u00edsla nazna\u010duj\u00ed postupn\u00fd odklon od kr\u00e1tkodob\u00e9ho cestovn\u00edho ruchu typu &#8222;hit-and-run&#8220; sm\u011brem k del\u0161\u00edm pobyt\u016fm s vy\u0161\u0161\u00ed hodnotou.   <\/p>\n<h3>Odkud p\u0159ich\u00e1zej\u00ed n\u00e1v\u0161t\u011bvn\u00edci<\/h3>\n<p>Z \u00fadaj\u016f o leteck\u00e9 doprav\u011b analyzovan\u00fdch st\u0159ediskem vypl\u00fdv\u00e1, \u017ee nejv\u011bt\u0161\u00ed pod\u00edl p\u0159\u00edchoz\u00edch cestuj\u00edc\u00edch poch\u00e1z\u00ed ze Spojen\u00e9ho kr\u00e1lovstv\u00ed &#8211; 1,6 milionu p\u0159\u00edlet\u016f (15 % z celkov\u00e9ho po\u010dtu). N\u00e1sleduj\u00ed Spojen\u00e9 st\u00e1ty s 1,2 milionu p\u0159\u00edlet\u016f (11 %) a na t\u0159et\u00edm m\u00edst\u011b je N\u011bmecko s 1 milionem (10 %). <\/p>\n<p>Do budoucna se o\u010dek\u00e1v\u00e1, \u017ee v roce 2026 dojde k o\u017eiven\u00ed asijsk\u00e9ho cestovn\u00edho ruchu, co\u017e d\u00e1le pos\u00edl\u00ed mezin\u00e1rodn\u00ed p\u0159ita\u017elivost It\u00e1lie.<\/p>\n<p>Struktura v\u00fddaj\u016f tak\u00e9 ukazuje d\u016fle\u017eitou dynamiku. V\u00fddaje turist\u016f ze zem\u00ed mimo EU rostou rychleji (+6,8 %) ne\u017e v\u00fddaje evropsk\u00fdch n\u00e1v\u0161t\u011bvn\u00edk\u016f (+4,2 %), co\u017e poukazuje na rostouc\u00ed hospod\u00e1\u0159sk\u00fd v\u00fdznam d\u00e1lkov\u00fdch trh\u016f. <\/p>\n<p>Hlavn\u00ed italsk\u00e1 leti\u0161t\u011b hraj\u00ed v t\u00e9to expanzi i nad\u00e1le \u00fast\u0159edn\u00ed roli. Leti\u0161t\u011b Leonardo da Vinci-Fiumicino, mil\u00e1nsk\u00e9 leti\u0161t\u011b Malpensa a mezin\u00e1rodn\u00ed leti\u0161t\u011b v Neapoli vedla v po\u010dtu cestuj\u00edc\u00edch, p\u0159i\u010dem\u017e jen b\u011bhem letn\u00ed sez\u00f3ny bylo zaznamen\u00e1no celkem 27 milion\u016f cestuj\u00edc\u00edch. Z toho 18,6 milionu tvo\u0159ili mezin\u00e1rodn\u00ed cestuj\u00edc\u00ed.  <\/p>\n<h3>Digit\u00e1ln\u011bj\u0161\u00ed a datov\u011b orientovan\u00fd cestovatel<\/h3>\n<p>Z\u00e1sadn\u00ed prom\u011bnou pro\u0161el i zp\u016fsob pl\u00e1nov\u00e1n\u00ed cest. V sou\u010dasn\u00e9 dob\u011b si 65 % cestovatel\u016f rezervuje sv\u00e9 cesty online, p\u0159i\u010dem\u017e u generace Z tento pod\u00edl stoup\u00e1 na 79 %. Um\u011bl\u00e1 inteligence vstoupila do rozhodovac\u00edho procesu ka\u017ed\u00e9ho t\u0159et\u00edho turisty a pom\u00e1h\u00e1 mu s v\u00fdb\u011brem destinace a sestaven\u00edm trasy. <\/p>\n<p>Rezerva\u010dn\u00ed okno se roz\u0161i\u0159uje a cestov\u00e1n\u00ed je st\u00e1le v\u00edce digit\u00e1ln\u00ed a zalo\u017een\u00e9 na datech. Pro provozovatele cestovn\u00edho ruchu to znamen\u00e1 p\u0159izp\u016fsobit marketingov\u00e9 strategie, pos\u00edlit online p\u0159\u00edtomnost a vyu\u017e\u00edt technologie k napln\u011bn\u00ed nov\u00fdch o\u010dek\u00e1v\u00e1n\u00ed. <\/p>\n<h3>Preferovan\u00e9 destinace<\/h3>\n<p>Co se t\u00fd\u010de preferenc\u00ed cestovatel\u016f, hlavn\u00ed volbou z\u016fst\u00e1v\u00e1 mo\u0159e, kter\u00e9 p\u0159itahuje 31 % n\u00e1v\u0161t\u011bvn\u00edk\u016f. V t\u011bsn\u00e9m z\u00e1v\u011bsu n\u00e1sleduj\u00ed horsk\u00e9 destinace (28 %), kter\u00e9 vykazuj\u00ed stabiln\u00ed r\u016fst. Um\u011bleck\u00e1 m\u011bsta tvo\u0159\u00ed 22 %, zat\u00edmco venkovsk\u00e9 vesnice a venkovsk\u00e9 lokality p\u0159edstavuj\u00ed 14 % preferenc\u00ed.  <\/p>\n<p>Tato rozmanit\u00e1 popt\u00e1vka odr\u00e1\u017e\u00ed jedine\u010dnou schopnost It\u00e1lie spojit p\u0159\u00edrodn\u00ed kr\u00e1sy, kulturn\u00ed d\u011bdictv\u00ed a gastronomickou dokonalost v r\u00e1mci jedn\u00e9 n\u00e1rodn\u00ed nab\u00eddky.<\/p>\n<h3>Optimismus pro rok 2026 a olympijsk\u00fd efekt<\/h3>\n<p>Druh\u00fd ro\u010dn\u00edk pr\u016fzkumu cestovn\u00edho ruchu proveden\u00e9ho bankou BPER Banca, do kter\u00e9ho se zapojilo v\u00edce ne\u017e 1 000 ubytovac\u00edch a restaura\u010dn\u00edch podnik\u016f na Sardinii, Rom\u00e1nsk\u00e9 rivi\u00e9\u0159e a v Lombardii, potvrdil pozitivn\u00ed vyhl\u00eddky. V roce 2025 byl r\u016fst ta\u017een n\u00e1r\u016fstem po\u010dtu z\u00e1kazn\u00edk\u016f (+9 %), p\u0159enocov\u00e1n\u00ed (+7 %) a pr\u016fm\u011brn\u00fdch v\u00fddaj\u016f na hosta (+6 %) ve srovn\u00e1n\u00ed s rokem 2024. <\/p>\n<p>P\u0159ibli\u017en\u011b u poloviny dotazovan\u00fdch podnik\u016f jsou nyn\u00ed zahrani\u010dn\u00ed z\u00e1kazn\u00edci stejn\u00ed nebo vy\u0161\u0161\u00ed ne\u017e dom\u00e1c\u00ed. P\u0159i pohledu do roku 2026 sedm z deseti podnik\u016f o\u010dek\u00e1v\u00e1 dal\u0161\u00ed n\u00e1r\u016fst p\u0159\u00edjezd\u016f. O\u010dek\u00e1v\u00e1 se, \u017ee Mil\u00e1n a provincie Sondrio budou v\u00fdznamn\u011b t\u011b\u017eit z nadch\u00e1zej\u00edc\u00edch zimn\u00edch olympijsk\u00fdch her, kter\u00e9 budou pro lombardsk\u00fd cestovn\u00ed ruch dal\u0161\u00ed vzpruhou.  <\/p>\n<p>Na Sardinii p\u0159edpov\u00edd\u00e1 r\u016fst 73 % respondent\u016f, p\u0159i\u010dem\u017e pr\u016fm\u011brn\u00fd n\u00e1r\u016fst \u010din\u00ed 12 %. Na Rivi\u00e9\u0159e Romagna o\u010dek\u00e1v\u00e1 expanzi 75 % respondent\u016f, kte\u0159\u00ed p\u0159edpokl\u00e1daj\u00ed 14% n\u00e1r\u016fst. <\/p>\n<h3>P\u0159etrv\u00e1vaj\u00edc\u00ed v\u00fdzvy<\/h3>\n<p>Navzdory optimistick\u00e9mu v\u00fdhledu z\u016fst\u00e1vaj\u00ed probl\u00e9my. Pades\u00e1t osm procent podnik\u016f hl\u00e1s\u00ed rostouc\u00ed provozn\u00ed n\u00e1klady a 32 % m\u00e1 probl\u00e9my s hled\u00e1n\u00edm kvalifikovan\u00fdch zam\u011bstnanc\u016f. T\u00e9m\u011b\u0159 polovina p\u0159ipisuje pot\u00ed\u017ee s n\u00e1borem pracovn\u00edk\u016f nedostatku odpov\u00eddaj\u00edc\u00edch technick\u00fdch dovednost\u00ed, zat\u00edmco 31 % uv\u00e1d\u00ed jako hlavn\u00ed probl\u00e9m sez\u00f3nnost.  <\/p>\n<p>K \u0159e\u0161en\u00ed t\u011bchto probl\u00e9m\u016f 60 % podnik\u016f p\u0159ij\u00edm\u00e1 strategie, jako je pru\u017en\u00e1 pracovn\u00ed doba (31 %) a zv\u00fd\u0161en\u00ed mezd (29 %), zat\u00edmco t\u0159etina investuje do \u0161kolen\u00ed zam\u011bstnanc\u016f.<\/p>\n<p>M\u00edra investic z\u016fst\u00e1v\u00e1 vysok\u00e1: 28 % spole\u010dnost\u00ed se zam\u011b\u0159uje na digitalizaci a 23 % pl\u00e1nuje v p\u0159\u00ed\u0161t\u00edch dvou letech zlep\u0161en\u00ed energetick\u00e9 \u00fa\u010dinnosti. Pokud jde o bezpe\u010dnost, v\u00edce ne\u017e polovina spole\u010dnost\u00ed si ji\u017e zajistila poji\u0161t\u011bn\u00ed proti katastrofick\u00fdm \u0161kod\u00e1m (61 %) a extr\u00e9mn\u00edm pov\u011btrnostn\u00edm jev\u016fm (54 %). <\/p>\n<p>Italsk\u00e9 odv\u011btv\u00ed cestovn\u00edho ruchu v roce 2025 je p\u0159\u00edkladem \u00fasp\u011bchu a z\u00e1rove\u0148 testem udr\u017eiteln\u00e9ho r\u016fstu. Rekordn\u00ed po\u010det turist\u016f, rostouc\u00ed mezin\u00e1rodn\u00ed popt\u00e1vka a digit\u00e1ln\u00ed inovace \u017eenou zemi kup\u0159edu. Udr\u017een\u00ed vedouc\u00ed pozice v\u0161ak bude v n\u00e1sleduj\u00edc\u00edch letech vy\u017eadovat pokra\u010duj\u00edc\u00ed investice, rozvoj pracovn\u00edch sil a pe\u010dliv\u00e9 \u0159\u00edzen\u00ed rostouc\u00edch turistick\u00fdch tok\u016f.  <\/p>\n<p>&nbsp;<\/p>\n<h4>Alessandro Fiorentino<\/h4>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Rekordn\u00ed r\u016fst, rostouc\u00ed zahrani\u010dn\u00ed popt\u00e1vka a digit\u00e1ln\u00ed transformace m\u011bn\u00ed definici cestovn\u00edho ruchu v zemi It\u00e1lie se v roce 2025 stala nejlep\u0161\u00ed evropskou turistickou destinac\u00ed, dos\u00e1hla nov\u00fdch rekord\u016f a upevnila sv\u00e9 postaven\u00ed v \u010dele cestovn\u00edho ruchu na kontinentu. Podle nejnov\u011bj\u0161\u00ed zpr\u00e1vy Observato\u0159e cestovn\u00edho ruchu Visit Italy, kter\u00e1 byla p\u0159edstavena b\u011bhem veletrhu BIT &#8211; Borsa Internazionale del [&hellip;]<\/p>\n","protected":false},"author":74,"featured_media":50802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[150],"tags":[250,237,300,283,599,277,49,146,252,767,517],"editorial-positions":[],"regions":[328,339,344,356,364],"types":[415,449,423],"class_list":["post-51216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-obchod-a-ekonomika","tag-economy","tag-energy","tag-environment","tag-european-commission","tag-european-union","tag-italia","tag-italy","tag-politics","tag-technology","tag-tourism","tag-turismo","regions-central-europe-cs","regions-eastern-europe-cs","regions-northern-europe-cs","regions-southern-europe-cs","regions-western-europe-cs","types-news-cs","types-opinion-cs","types-polls-cs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>It\u00e1lie bude v roce 2025 l\u00eddrem evropsk\u00e9ho cestovn\u00edho ruchu s 479 miliony p\u0159enocov\u00e1n\u00ed - The Conservative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theconservative.online\/cs\/italie-bude-v-roce-2025-lidrem-evropskeho-cestovniho-ruchu-s-479-miliony-prenocovani\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u00e1lie bude v roce 2025 l\u00eddrem evropsk\u00e9ho cestovn\u00edho ruchu s 479 miliony p\u0159enocov\u00e1n\u00ed - The Conservative\" \/>\n<meta property=\"og:description\" content=\"Rekordn\u00ed r\u016fst, rostouc\u00ed zahrani\u010dn\u00ed popt\u00e1vka a digit\u00e1ln\u00ed transformace m\u011bn\u00ed definici cestovn\u00edho ruchu v zemi It\u00e1lie se v roce 2025 stala nejlep\u0161\u00ed evropskou turistickou destinac\u00ed, dos\u00e1hla nov\u00fdch rekord\u016f a upevnila sv\u00e9 postaven\u00ed v \u010dele cestovn\u00edho ruchu na kontinentu. 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