{"id":37694,"date":"2025-01-09T09:30:48","date_gmt":"2025-01-09T09:30:48","guid":{"rendered":"https:\/\/www.theconservative.online\/incepe-noua-era-trump-se-incheie-era-presei-traditionale"},"modified":"2025-01-09T09:30:48","modified_gmt":"2025-01-09T09:30:48","slug":"incepe-noua-era-trump-se-incheie-era-presei-traditionale","status":"publish","type":"post","link":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale","title":{"rendered":"\u00cencepe noua er\u0103 Trump, se \u00eencheie era presei tradi\u021bionale"},"content":{"rendered":"

La 20 ianuarie 2025, Donald Trump va depune jur\u0103m\u00e2ntul \u00een calitate de al 47-lea pre\u0219edinte al Statelor Unite ale Americii, \u00eencep\u00e2ndu-\u0219i al doilea mandat dup\u0103 c\u00e2\u0219tigarea alegerilor din 2024. Ceremonia, cunoscut\u0103 drept Ziua Inaugur\u0103rii, va avea loc \u00een Washington D.C., \u00een principal la Capitoliul SUA. Noua er\u0103 Trump pentru America \u0219i pentru lume va \u00eencepe oficial \u0219i poate c\u0103 nu este o coinciden\u021b\u0103 faptul c\u0103 coincide cu ceea ce pare a fi \u00eenceputul declinului erei mass-media tradi\u021bionale. Potrivit unui sondaj Gallup<\/a> publicat cu o lun\u0103 \u00eenainte de ultimele alegeri preziden\u021biale din SUA, \u00eencrederea americanilor \u00een mass-media tradi\u021bionale este \u00een continu\u0103 sc\u0103dere. Americanii continu\u0103 s\u0103 \u00eenregistreze un declin record al \u00eencrederii \u00een mass-media, 31% dintre ei exprim\u00e2ndu-\u0219i „foarte mult\u0103” sau „destul de mult\u0103” \u00eencredere \u00een mass-media pentru a relata \u0219tirile „complet, precis \u0219i corect”, similar cu procentul de 32% de anul trecut. \u00cencrederea americanilor \u00een mass-media – cum ar fi ziarele, televiziunea \u0219i radioul – a sc\u0103zut la 32% \u00een 2016<\/a>, repet\u00e2nd declinul de anul trecut<\/a>. Pentru al treilea an consecutiv, num\u0103rul adul\u021bilor americani care nu au deloc \u00eencredere \u00een mass-media (36%) este mai mare dec\u00e2t cel al celor care au o \u00eencredere mare sau destul de mare. Al\u021bi 33% dintre americani \u00ee\u0219i exprim\u0103 „o oarecare” \u00eencredere.
\nConform rezultatelor sondajului, o minoritate de americani au \u00eencredere deplin\u0103 \u00een mass-media pentru a furniza \u0219tiri corecte \u0219i obiective. Datele arat\u0103 un declin constant fa\u021b\u0103 de deceniile anterioare, mul\u021bi cet\u0103\u021beni percep\u00e2nd influen\u021ba intereselor politice sau economice \u00een \u0219tiri. Cauzele ne\u00eencrederii sunt multiple \u0219i complexe, \u00een special partizanatul: exist\u0103 o percep\u021bie larg r\u0103sp\u00e2ndit\u0103 conform c\u0103reia mass-media se pozi\u021bioneaz\u0103 politic, ceea ce contribuie la cre\u0219terea polariz\u0103rii, \u00een timp ce accentul pus pe titlurile atr\u0103g\u0103toare pentru a atrage audien\u021ba a compromis adesea calitatea jurnalismului \u00een detrimentul senza\u021bionalismului.
\nSondajele arat\u0103 c\u0103 americanii au devenit din ce \u00een ce mai ne\u00eencrez\u0103tori fa\u021b\u0103 de principalele mass-media. Cet\u0103\u021benii sunt tot mai convin\u0219i c\u0103 aproape toate \u0219tirile care le sunt prezentate sunt fie fabricate, fie exagerate pentru a promova o agend\u0103 de st\u00e2nga. Respingerea grotesc\u0103 de c\u0103tre mass-media a lui Joe Biden, Kamala Harris \u0219i a democra\u021bilor \u00een timpul pre\u0219edin\u021biei lui Biden \u0219i rolul lor de propagandi\u0219ti \u00een timpul campaniei din 2024 au cimentat permanent aceast\u0103 mentalitate \u00een majoritatea electoratului.
\n\u00cen mod previzibil, de la 5 noiembrie 2024, ratingul MSNBC la orele de maxim\u0103 audien\u021b\u0103 a sc\u0103zut cu 53 %<\/a>, iar cel al CNN cu 47 %. Ratingul \u0219tirilor de sear\u0103 ale re\u021belei continu\u0103 s\u0103 scad\u0103 vertiginos, cu 50%<\/a> sau 20 de milioane de telespectatori din 1990. \u00centre timp, tirajul ziarelor \u00ee\u0219i continu\u0103 c\u0103derea liber\u0103, pierz\u00e2nd aproape 70%<\/a> sau 41 de milioane de cititori din 1990. (Prin compara\u021bie, popula\u021bia SUA a crescut cu aproape 90 de milioane din 1990). Datorit\u0103 tacticilor inovatoare ale campaniei lui Donald Trump, care s-a bazat aproape exclusiv pe platformele online. Domina\u021bia aproape secular\u0103 a a\u0219a-numitelor „media tradi\u021bionale” a luat sf\u00e2r\u0219it odat\u0103 cu alegerile preziden\u021biale din 2024. Aceasta a marcat, de asemenea, sf\u00e2r\u0219itul rolului lor de sus\u021bin\u0103tori ideologici \u0219i instrumente de propagand\u0103 ale unei st\u00e2ngi americane din ce \u00een ce mai radicale \u0219i ale Partidului Democrat. <\/p>\n

Analiza: influen\u021batorii de informa\u021bii politice au dominat campania electoral\u0103 din 2024 Conform unei analize<\/a> realizate de Pew Research Center, aproximativ 20% dintre americani – cu o pondere semnificativ mai mare \u00een r\u00e2ndul celor sub 30 de ani (37%) – declar\u0103 c\u0103 primesc \u00een mod regulat \u0219tiri de la influen\u021batori activi pe re\u021belele sociale. Ace\u0219ti creatori de con\u021binut se reg\u0103sesc predominant pe populara re\u021bea social\u0103 X, unde sunt concentra\u021bi 85% dintre ei. Cu toate acestea, mul\u021bi folosesc \u0219i alte platforme, precum Instagram (utilizat\u0103 de 50% dintre ei) \u0219i YouTube (44%). Influencerii care se identific\u0103 \u00een mod deschis ca sus\u021bin\u0103tori ai Partidului Republican, conservatori sau ai lui Donald Trump reprezint\u0103 27%, cu pu\u021bin mai mult dec\u00e2t cei care se identific\u0103 ca democra\u021bi, progresi\u0219ti sau sus\u021bin\u0103tori ai lui Kamala Harris, care reprezint\u0103 21%. Majoritatea acestor influen\u021batori (63%) sunt b\u0103rba\u021bi, iar 77% nu au nicio leg\u0103tur\u0103 direct\u0103 sau experien\u021b\u0103 cu organiza\u021biile de pres\u0103. Dintre americanii care se informeaz\u0103 de la influenceri din social media, majoritatea (65%) consider\u0103 c\u0103 ace\u0219tia au contribuit la clarificarea evenimentelor actuale \u0219i a problemelor civice. \u00cen plus, \u0219apte din zece spun c\u0103 informa\u021biile pe care le primesc de la influenceri sunt cel pu\u021bin par\u021bial diferite de cele pe care le primesc din alte surse. Mult mai pu\u021bin frecvent (31%) este sentimentul unei leg\u0103turi personale cu un influencer. Majoritatea influen\u021batorilor de \u0219tiri analiza\u021bi \u00een acest studiu utilizeaz\u0103 X ca platform\u0103 principal\u0103, 85% dintre ace\u0219tia av\u00e2nd un cont, comparativ cu 50% care utilizeaz\u0103 Instagram, a doua cea mai popular\u0103 platform\u0103. \u00cen acela\u0219i timp, este obi\u0219nuit ca influencerii s\u0103 fie prezen\u021bi pe mai multe platforme pentru a-\u0219i extinde audien\u021ba: aproximativ dou\u0103 treimi dintre influencerii de \u0219tiri analiza\u021bi sunt activi pe mai mult de o platform\u0103, iar 27% sunt prezen\u021bi pe cinci sau mai multe site-uri.
\nMul\u021bi influenceri \u00ee\u0219i distribuie, de asemenea, con\u021binutul prin podcasturi (34%) sau buletine informative (22%).
\nImpactul influen\u021bei digitale a atins noi culmi \u00een alegerile preziden\u021biale din SUA din 2024. Campaniile lui Donald Trump \u0219i Kamala Harris \u0219i-au redus dependen\u021ba de media tradi\u021bionale, baz\u00e2ndu-se \u00een schimb pe colabor\u0103ri cu influenceri pentru a ajunge la un electorat divers \u0219i familiarizat cu mediul digital. De la creatorii TikTok la YouTuberi \u0219i podcasteri, ambele campanii au recunoscut valoarea strategic\u0103 a angaj\u0103rii unor persoane care pot comunica mai direct \u0219i mai eficient dec\u00e2t prin canalele media tradi\u021bionale. Campania Trump \u0219i-a intensificat utilizarea direc\u021bionat\u0103 a influen\u021batorilor, colabor\u00e2nd cu podcasteri \u0219i streameri care aveau un num\u0103r mare de adep\u021bi \u0219i rela\u021bii de \u00eencredere cu publicul lor. Particip\u00e2nd la dezbateri lungi pe platforme foarte urm\u0103rite, precum Impaulsive cu Logan Paul \u0219i This Past Weekend cu Theo Von, Trump a consolidat leg\u0103tura cu baza sa electoral\u0103. Aceste \u00eent\u00e2lniri, care durau adesea ore \u00eentregi, au permis telespectatorilor s\u0103 simt\u0103 o leg\u0103tur\u0103 mai personal\u0103 cu Trump, dep\u0103\u0219ind limit\u0103rile anun\u021burilor de campanie clasice sau ale scurtelor declara\u021bii media. Strategia lui Trump a v\u0103zut \u00een influenceri nu simpli contribuabili, ci parteneri-cheie, valorific\u00e2nd influen\u021ba lor cultural\u0103 \u0219i oferindu-le acces exclusiv \u00een culisele campaniei. Creatori precum Nelk Boys nu numai c\u0103 au participat la evenimente, dar au fost invita\u021bi la bordul avionului s\u0103u privat, cre\u00e2nd momente memorabile care au fost \u00eemp\u0103rt\u0103\u0219ite cu milioane de urm\u0103ritori.<\/p>\n

Aceast\u0103 abordare direct\u0103 a transformat agen\u021bii de influen\u021b\u0103 \u00een sus\u021bin\u0103tori autentici, care au fost conecta\u021bi personal la succesul campaniei, ating\u00e2nd un nivel de implicare dificil de atins prin interac\u021biuni mai formale sau programate.
\nMass-media tradi\u021bionale \u0219i jurnali\u0219tii ar trebui s\u0103 acorde aten\u021bie schimb\u0103rilor \u00een \u00eencrederea oamenilor. Dac\u0103 \u00eencrederea \u00een \u0219tiri r\u0103m\u00e2ne la fel de sc\u0103zut\u0103 ca \u00een ultimele decenii, \u00een\u021belegerea rolului influen\u021batorilor este esen\u021bial\u0103 pentru a \u00een\u021belege modul \u00een care oamenii ob\u021bin informa\u021biile. Rec\u00e2\u0219tigarea \u00eencrederii publicului va necesita o abordare transparent\u0103 \u0219i responsabil\u0103 care s\u0103 poat\u0103 r\u0103spunde cerin\u021belor unui mediu informa\u021bional \u00een schimbare. Pre\u0219edintele Trump este pe cale s\u0103 depun\u0103 jur\u0103m\u00e2ntul. Statele Unite continu\u0103 s\u0103 sufere de o criz\u0103 de \u00eencredere \u00een multe institu\u021bii, inclusiv \u00een guvernul federal, \u00een cele trei ramuri ale sale \u0219i \u00een cei care de\u021bin sau candideaz\u0103 pentru func\u021bii publice. \u00cen plus, dup\u0103 cum am v\u0103zut, \u00eencrederea \u00een mass-media este la un nivel minim istoric. Guvernele locale \u0219i de stat, precum \u0219i poporul american \u00een ansamblu, sunt singurele institu\u021bii \u00een care mai mult de jum\u0103tate dintre adul\u021bii americani au \u00eencredere. Trump va putea remedia aceast\u0103 situa\u021bie, \u00eencep\u00e2nd cu m\u0103suri de asigurare a transparen\u021bei institu\u021bionale prin planul istoric deja anun\u021bat de eficientizare a birocra\u021biei. El se va angaja \u00eentr-un dialog constructiv cu mass-media \u0219i cu platformele online, ca parte a unui cadru mai larg de revigorare a particip\u0103rii civice. \u00centre timp, pe m\u0103sur\u0103 ce continu\u0103 declinul mass-mediei tradi\u021bionale \u00een ceea ce prive\u0219te informarea \u0219i campania politic\u0103, noul c\u00e2mp de lupt\u0103 politic\u0103 este digital, informal \u0219i personal. Candida\u021bii descoper\u0103 c\u0103 un mesaj autentic, nefiltrat, rezoneaz\u0103 cel mai bine atunci c\u00e2nd vine de la o fa\u021b\u0103 cunoscut\u0103 de pe ecranul unui telefon, contribuind la stabilirea tonului pentru ceea ce va fi probabil un peisaj de campanie modificat permanent \u00een politica american\u0103. <\/p>\n","protected":false},"excerpt":{"rendered":"

La 20 ianuarie 2025, Donald Trump va depune jur\u0103m\u00e2ntul \u00een calitate de al 47-lea pre\u0219edinte al Statelor Unite ale Americii, \u00eencep\u00e2ndu-\u0219i al doilea mandat dup\u0103 c\u00e2\u0219tigarea alegerilor din 2024. Ceremonia, cunoscut\u0103 drept Ziua Inaugur\u0103rii, va avea loc \u00een Washington D.C., \u00een principal la Capitoliul SUA. Noua er\u0103 Trump pentru America \u0219i pentru lume va \u00eencepe […]<\/p>\n","protected":false},"author":54,"featured_media":37678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[160],"tags":[],"editorial-positions":[42],"regions":[375],"types":[456],"class_list":["post-37694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica","editorial-positions-focus","regions-usa-ro","types-opinion-ro"],"yoast_head":"\n\u00cencepe noua er\u0103 Trump, se \u00eencheie era presei tradi\u021bionale - The Conservative<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00cencepe noua er\u0103 Trump, se \u00eencheie era presei tradi\u021bionale - The Conservative\" \/>\n<meta property=\"og:description\" content=\"La 20 ianuarie 2025, Donald Trump va depune jur\u0103m\u00e2ntul \u00een calitate de al 47-lea pre\u0219edinte al Statelor Unite ale Americii, \u00eencep\u00e2ndu-\u0219i al doilea mandat dup\u0103 c\u00e2\u0219tigarea alegerilor din 2024. 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Ceremonia, cunoscut\u0103 drept Ziua Inaugur\u0103rii, va avea loc \u00een Washington D.C., \u00een principal la Capitoliul SUA. Noua er\u0103 Trump pentru America \u0219i pentru lume va \u00eencepe […]","og_url":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale","og_site_name":"The Conservative","article_published_time":"2025-01-09T09:30:48+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.theconservative.online\/wp-content\/uploads\/2025\/01\/shutterstock_2503623407.jpg","type":"image\/jpeg"}],"author":"Ulderico De Laurentiis","twitter_card":"summary_large_image","twitter_misc":{"Scris de":"Ulderico De Laurentiis","Timp estimat pentru citire":"7 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale#article","isPartOf":{"@id":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale"},"author":{"name":"Ulderico De Laurentiis","@id":"https:\/\/www.theconservative.online\/ro#\/schema\/person\/de45a3c6cf1667014e4d346486c39f11"},"headline":"\u00cencepe noua er\u0103 Trump, se \u00eencheie era presei tradi\u021bionale","datePublished":"2025-01-09T09:30:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale"},"wordCount":1473,"image":{"@id":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale#primaryimage"},"thumbnailUrl":"https:\/\/www.theconservative.online\/wp-content\/uploads\/2025\/01\/shutterstock_2503623407.jpg","articleSection":["Politic\u0103"],"inLanguage":"ro-RO"},{"@type":"WebPage","@id":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale","url":"https:\/\/www.theconservative.online\/ro\/incepe-noua-era-trump-se-incheie-era-presei-traditionale","name":"\u00cencepe noua er\u0103 Trump, se \u00eencheie era presei tradi\u021bionale - 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