The New Technological Horizons of Italian Companies

Science and Technology - January 30, 2024

The Digital Transition, Remote Storage and Generative Artificial Intelligence Will Be the Foundation of the New Cutting-edge Industry

The exponential growth in popularity of the leading public search engine ChatGPT has drawn the world’s attention to the power of generative AI to augment or enhance human capabilities. In fact, according to an industry study, it is estimated that up to 40% of all working hours will be supported or enhanced by artificial intelligence based purely on language. The research also shows that, among business leaders, 98% of the individuals surveyed say they are confident that the basic models of AI will play an important role in their company’s strategies in the coming years.

Italy, in recent years, has improved its positioning from a digital structure point of view with important progress on connectivity and the use of the internet by companies. However, 50% of the population does not yet seem properly prepared for the imminent digital transition. Despite some gaps in the average population, the path would now seem traced but in the last 10 years, with the continuous growth of technologies, we have moved towards a change that has affected the IT areas of companies, made up of the cloud, data and the notorious AI .

In the next few years we will witness the digital remodelling of the company compared to how it is structured today. The most discussed topic will remain that related to digital security and will attract the majority of investments in this regard. The main challenge for every company will concern the inevitable but complex adaptation to technological evolution, with an impact on all professions, which will require an increase in performance and a radical change of approach.

For the Italian industry, the change and the curve of use of technology will continue exponentially and it will be essential to train each employee in the best possible way because the organizational and cultural change will be even more complex to perpetrate. Investing in training will also lead to the creation of 2.5 million new jobs related to generative AI that until now were considered niche tasks. The symbiosis between public and private bodies will necessarily have to be optimized to bring benefit to all the industry involved and universities will have a fundamental educational role.

Most executives surveyed agree that generative AI will serve as an operational assistant to human ingenuity and capabilities, significantly spurring creativity and innovation ushering in a new era of business intelligence. The ability to authenticate people and resources will represent the link between the digital and physical worlds. Digital identity will become, in the coming months, an essential feature for every company in every sector and artificial intelligence will be able to fully operate only when companies are able to make the most of the data collection of their human resources, customers and logistics.

Consent and value will be the basis of the data collection that will be carried out for the new digital identities and each individual will have his own connected to each relationship with technology, without having to sacrifice privacy and ethical or moral problems. The massive archiving of population data for the definition of an increasingly precise and optimized digital identity will be very useful for many applications of artificial intelligence in the most diverse sectors. Every organization, public and private, will have to be ready to face the looming technological challenge and a new approach to data management will be essential for greater operational efficiency.

Many Italian companies, thanks to their high computing capabilities and expertise, are already promoting increasingly customer-centric high-mobility solutions with diversified industrial assets, with cutting-edge digitization programs that allow them to effectively experiment with generative artificial intelligence. A different approach to new technology and a complete digital transition will help Italian companies in their relationship with the customer and improve customer loyalty.


Alessandro Fiorentino